Throughout the last few months I have been reporting on social media in the trucking industry. I am reflecting on what I have learned over that time and feel I have come a long way.
Great research techniques, creative thinking and writing, and mistake free good clean writing are the assets I brought away from this class. Credibility is key with your online persona, so spelling mistakes and poor grammar are the easiest ways to lose it.
Keep it clean
- A creative and clean writing style keeps your reader’s interest (Catchy headings, sub-headings, bullet points)
- You are viewed as an authority, mistakes make people question that authority
- Make a plan for your writing (create a series of articles, don’t just meet deadlines beat deadlines)
I can not claim to have followed through with all of these clean styles but, they are the goals for all of my future writing . I would say the toughest thing was to write a nice series of blogs without bunching them up into a single day of postings. I would have been better off thinking of the writing as units of a story and then each unit being one post in the series.
Social Media Tools of the Trade
These tools are commonly used in any research project but can easily be used for your social media research as well.
- SWOT Analysis (Strength, Weakness, Opportunity, Threat)
- GAP Analysis (The gap between the current situation and future objectives)
- RACE (Research, Action, Communication, Evaluation)
- Stop, Start, Continue, Change (Evaluating your personal and/or group efforts)
- SMART Goals (Specific, Measurable, Achievable, Realistic, Time)
These tools were great to help me gather information and became invaluable when organizing it. Learning to apply them was a huge help and are tools that I will use in the future.