Canadian Trucking Associations and Social Media

In addition to researching the truck manufacturers we took a look at Trucking Associations across Canada to see how social they were. We looked at the 7 provincial and 1 national association (Canadian Trucking Alliance)websites and were surprised to see the lack of social engagement. Many of the sites do not even have a feed from a Social Media site let alone a link or icon.

Here is what we found:

Canadian Trucking Association Websites with Social Media Links
		facebook	twitter	YouTube	LinkedIn
Canadian	CTA	No	Yes	No	No
Alberta	AMTA	No	No	No	No
Atlantic	APTA	Yes	Yes	No	No
British Columbia	BCTA	No	No	No	No
Manitoba	MTA	Yes	Yes	No	Yes
Ontario	OTA	Yes	Yes	Yes	No
Quebec	ACQ	No	No	No	No
Saskatchewan	STA	No	No	No	No

It is quite shocking to see the lack of communication going on (or not going on) using the free tools that available to most people in the industry. Is the lack of communication a sign of the industry and those that run it, or has the technology just not reached the trucking industry? I hope it’s the latter but that will need to be seen.