Our findings of the trucking industry as a general group showed some interesting facts. Facebook looks to have the highest volume of users among the industry. This would probably be because of facebook’s size of community and popularity in mainstream population. People in trucking most likely already have or had a facebook account, so they use it to connect to colleagues, suppliers and industry manufacturers.
The industry has not grasped other platforms like twitter, Linkedin, or Blogs yet. A recent Land Line Magazine reader survey showed that of the group of Owner Operators they questioned 56.1% used facebook, 7.5% were on twitter, 6.4% blogged, and 3.2% had Linkedin. These numbers confirm the previous blog post findings.
One thing the Land Line survey did not measure was the amount of views the Owner Operators would say they had of trucking related YouTube videos. We found that YouTube was a major platform for the truck manufacturers to get their message out. The manufacturers combined for hundreds of thousands of views with two of them not even having a channel. Volvo trucks global YouTube account had over 2 million views. As stated by Eric Qualman, in his Socialnomics book, YouTube is the 2nd largest search engine in the world. There must be a way for the trucking industry to capitalise on its popularity and connect the community through videos.